About Me

Resume

PERSONAL INFOS

First Name : Lissette
Last Name : (Batista) Russo
Dynamic and accomplished bilingual Communications, Public Affairs, Audio-Visual Specialist and Graphic Artist
Nationality : Cuban American
Freelance : Available

Years of
Experience

Happy
clients

Certifications

Awards
Commendations

2014 - Present
Graphic Artist Freelance

Capturing the essence of your vision through the mastery of photography, videography, graphic design, and the written word. Artfully transforming your concepts into captivating and impactful visual and written creations.

2017 - 2024
Strategic Communications Public Affairs Specialist

Utilizing a thoughtful and open-minded approach to group idea generation by actively listening to and considering the ideas of others. Foster an inclusive environment that encourages collaboration, resulting in the development of pioneering solutions to address the needs of the agency. Transform concepts into compelling content, including news releases, media advisories, fact sheets, media plans, statements, and speeches. Ensuring these materials are not only clear and easy to read, but also accurate and informative.

2014 - 2016
MARKETING MANAGER Branding Expert, Audio-Visual Specialist

Spearheaded the development of comprehensive marketing strategies to achieve branding objectives and guidelines. Meticulously created a wide range of internal and external marketing collateral for sales teams and researched and analyzed current market trends. Leveraging valuable insight, formulated both national and regional marketing strategies. Conceptualized and executed innovative social media campaigns, devised detailed print and online media plans and trade-show event materials, enhancing brand visibility.

2008 - 2014
CREATIVE DIRECTOR Graphic Designer

Advertising and media relations, overseeing all creative content operations and the production of audio-visual projects. Spearheaded the development of strategic and innovative advertising campaigns and directed community outreach, networking, and charitable and promotional campaigns. Established and maintained strong relationships with key stakeholders, the sales team, and media outlets.
2015 - Present
Volunteer Coast Guard Auxiliary

Certified Communication Specialist
Certified Spanish/English Interpreter
Certified Public Affairs Specialist
Boat Crew

BACHELOR FINE ARTS DEGREE PAIER COLLEGE OF ART

Graphic Design & Marketing
Technical Skills

Adobe Creative Suite; Premiere Pro; PowerBI; CRM Systems; DAM; and Social Media Platforms, Microsoft Office; Word, Excel, PowerPoint, Outlook